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If you don’t know, it may be time to invest in web analytics. The software itself is free or low cost and once implemented can provide you with key insights for years to come.  Here are some things you should be able to find easily:

  • Search terms that best convert to sales or leads.
  • The revenue that each dollar of online advertising produces by keyword.
  • How many times people visit your site before buying.
  • Specific pages of your website where improvements would increase profit.

The result that design changes have on sales.

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