Opportunity in second page search results

by Mark Shead on July 28, 2010

Since most users don’t click through to the second page, many websites will see an increase of 400% or more for a term simply by moving to the first page. Since this type of search engine optimization focuses on reinforcing terms for which your website already ranks, it requires minimal effort. We have setup self-optimizing systems on a number of sites.  These systems automatically identify second page search results and modify the internal linking structure to emphasis the desired terms. If you are interested in using this method to increase your natural web traffic, contact us for a free initial assessment.

{ 0 comments }

90% of your data is never read again

by Mark Shead on July 24, 2010

According to research done by Dell, the majority of your data sits unused once written. You can gain a distinct competitive advantage by including even a small portion of that unused data in your business decision-making process. Given the amount of data that is currently ignored, there are certainly a number of easy-to-implement business intelligence that could produce significant ROI.

{ 0 comments }

Businesswoman photo increases sales

July 22, 2010

In 2003 researchers were able to quantify the value of a photograph on direct mail offers for the equivalent of pay-day loans in South Africa. They sent out offers with various interest rates and various pictures of different races and genders. The rates used in this experiment were randomly assigned from 3.25% to 11.75% in [...]

Read the full article →

Which web visitors produce the most revenue?

July 19, 2010

If you don’t know, it may be time to invest in web analytics. The software itself is free or low cost and once implemented can provide you with key insights for years to come.  Here are some things you should be able to find easily: Search terms that best convert to sales or leads. The [...]

Read the full article →

CRM systems do not have to be expensive

July 15, 2010

In fact, for many businesses, open source customer relationship management solutions offer great value and an excellent return on investment.  Every system has different strengths and weaknesses, and there are a very large number of products to choose from where the software is free. Some of the best solutions offer workflow features.  This allows you [...]

Read the full article →

Blackmail Trojan malware

July 15, 2010

They trick the end user into installing a program that then threatens to destroy data if they don’t pay a fee to make it uninstall itself. It is best to make sure that your systems are protected both by a good antivirus program on each machine and a spyware blocking content filter on the network [...]

Read the full article →

Crowdsourcing aggregates small contributions

July 15, 2010

Together the small contributions can have significant value.  Wikipedia is the most common example. Sentence by sentence volunteers have created an encyclopedia more comprehensive and just as accurate as Britannica. Many online stores use crowdsourcing to create and rank product reviews. A newspaper in the UK has created a system to let the public review [...]

Read the full article →

Knowledge Retention

May 4, 2010

The current crop of college graduates expect to change jobs much more rapidly than their predecessors. This means businesses are going to face a lot more employee churn. On one hand, there may be some benefit of bringing in new employees with different perspectives, but it also means employees are going to walk away with [...]

Read the full article →

Copier Security Risk

May 3, 2010

Modern copiers use hard drives to store images as part of the copy and print process. Even if the copier deletes the image once it has been printed, the file remains on the drive unless they are overwritten. It is trivial to recover this data. Off lease and out of service copiers often leave businesses [...]

Read the full article →

Colorado’s Sales Reporting

April 15, 2010

Colorado is requiring out-of-state retailers to track and report sales. Retailers are required to send consumers an annual report to assist in their use tax preparation. Retailers are also required to submit a copy of these reports to the Colorado Department of Revenue. The Supreme Court has ruled that the collection of sales tax by [...]

Read the full article →

← Previous Entries